About us
Where Nature Meets Innovation
FRÉNÉSIES is not a traditional hair removal brand.
We create scientifically developed, all-natural post-epilation treatments designed to reduce unwanted hair regrowth over time — gently, visibly, and with purpose.
Founded on a family-held formulation and perfected in specialised European laboratories, our mission is to elevate the way people manage unwanted hair: with more care, more confidence, and far less compromise.
OUR STORY
Rooted in Tradition. Refined by Science.
FRÉNÉSIES was founded on a singular vision: to create a scientifically advanced, all-natural system that supports the permanent reduction of unwanted hair regrowth —without compromising skin health.
Our inspiration began with the traditional plant-based treatments used for generations by native Amazonian communities. These cultures harnessed the natural inhibitory properties of certain rainforest botanicals to soothe the skin and influence the hair growth cycle. This knowledge first came to our
founder’s family through the research of her mother, whose early work explored the dermatological potential of these natural extracts. Guided by this ethnobotanical insight, we identified specific plant compounds shown to interact with the follicular environment in ways that gradually reduce the frequency, density, and speed of regrowth.
From there, we began a rigorous development journey. Partnering with specialised laboratories in Europe, we transformed these botanical actives into
pharmaceutical-grade formulations — optimising their stability,
bioavailability, and compatibility with even the most sensitive skin.
Today, FRÉNÉSIES represents the fusion of ancestral wisdom and modern skincare science: a refined, non-invasive post-epilation treatment designed to deliver visible, lasting results with every cycle.
OUR PURPOSE
We Believe Skincare Should Work Smarter
FRÉNÉSIES was created to redefine the way we care for skin after hair removal. For too long, the post-epilation phase has been treated as an afterthought — despite being one of the most vulnerable and biologically responsive moments in the skin’s cycle.
We believe this moment holds the greatest opportunity for meaningful change. Our purpose is to support that change: to slow unwanted hair regrowth over time, to calm and condition the skin when it needs it most, and to offer a natural, intelligent solution for those who expect more from their skincare.
This is not about harsh chemicals or shortcuts. It’s about precision, consistency, and a deeper respect for the skin’s natural rhythm.
We are committed to creating high-performance formulations that respect both the skin and the science behind it. We hold ourselves to the highest standards — in formulation, efficacy, and responsibility.
✔️ Naturally derived active ingredients
Our formulas are powered by plant-based compounds carefully selected for their proven efficacy in supporting long-term hair regrowth reduction.
✔️ Developed in specialised European laboratories
Each product is created using pharmaceutical-grade formulation processes to ensure consistency, stability, and effectiveness.
✔️ Tested and endorsed by doctors across Europe, Asia, and South America
Our creams have been evaluated and supported by medical professionals who understand the complexities of post-epilation skin and hair regrowth.
✔️ Dermatologically tested for safety and tolerance
Suitable for use on all skin tones and hair types, and designed to work in harmony with the skin's natural rhythm.
✔️ Free from parabens, sulphates, and synthetic fragrance
We focus on purity and performance, using only what the skin needs — and nothing it doesn’t.
A NOTE FROM OUR FOUNDER
I created FRÉNÉSIES with a clear purpose: to offer a meaningful, effective solution to a problem that far too many people accept as inevitable — unwanted hair regrowth.
Having grown up surrounded by both botanical knowledge and clinical insight, I was always drawn to the idea that nature holds more potential than we often give it credit for. My mother’s early research into rainforest plants and their dermatological properties was my first exposure to how deeply powerful — and deeply underutilised — these ingredients could be.
As I moved between South America, North America, and Europe, I noticed that while beauty trends and cultural rituals differed, the challenge of managing unwanted hair
remained constant. What didn’t exist was a product that addressed this issue with both sophistication and long-term intent —something that supported the skin, worked with existing hair removal routines, and delivered results you could see and feel over time.
FRÉNÉSIES was developed to fill that space. It is not a quick fix, and it’s not a shortcut. It’s a skincare-first approach to hair regrowth management — one that respects the skin’s natural rhythm, prioritises gentle efficacy, and aligns with the way real people care for their bodies.
Today, I’m proud to say our formulations are developed in collaboration with doctors, chemists, and skincare experts across Europe and South America — and trusted by people around the world who, like me, believe that beauty should be both intelligent and intuitive.
Thank you for making FRÉNÉSIES part of your routine. I hope it brings you confidence, clarity, and a sense of ease — in your skin and beyond.
— Karina Krumins